Hear what surveys miss
Participants browse your product while an AI voice moderator asks questions, follows up on what they say, and adapts in real time. No scheduling. No observer bias. Just signal.
Your product, full screen. The moderator, in the corner.
Participants browse your actual product URL in an iframe. The AI moderator lives in a small overlay — asking questions, surfacing tasks, and tracking progress without getting in the way.
45 seconds of a real session
Audio sample coming soon — read the transcript below
You're on the checkout page now. Walk me through what you see and what you'd do next.
Okay so I see my cart, the total looks right... there's a promo code field. Let me try the code from the email. Um, I typed it in but I'm not sure if it worked? The total didn't change.
You mentioned you're not sure if the code worked. What are you looking for on the page that would tell you it was applied?
I guess a confirmation message? Or the total updating? Right now it just... nothing happened. I'd probably try clicking the apply button again.
If you weren't in this study, what would you do at this point — would you continue with the purchase or try something else?
Honestly? I'd probably go back to the product page and start over. I'd want to make sure the discount is showing before I put in my card info.
Same question. Different depth.
“How easy was the checkout process?”
73% said “easy to use.”
“How easy was the checkout process?”
3 of 5 participants hesitated on the payment step. Two mentioned they couldn't tell if the promo code had been applied. One abandoned checkout and restarted from the product page.
Four steps to your first voice study
Write an interview guide
Define the topics to cover and what to probe on. Or describe your goals and let the AI generate the guide.
Set the moderator scope
Choose how much autonomy the AI has — silent observer, adaptive within a session, or learning across all sessions.
Share the link
Participants join from any browser. No app install, no scheduling. They talk while browsing your product.
Get transcripts and themes
Every session is transcribed. Key themes are surfaced automatically. Findings are prioritized by frequency.
Control how much the AI does
From silent observer to cross-session analyst — choose the right level of AI involvement for your research.
None
Structured tasks only. No voice, no AI moderation. Participants compare, rate, or label independently.
PassiveSilent
Mic on, speech transcribed, but the AI stays quiet. Captures think-aloud commentary as participants browse.
Most popularSession
Live voice interview within one session. The AI adapts follow-ups based on what the participant says and does.
AdvancedStudy
AI learns across all sessions. Identifies themes early, probes gaps in later sessions. Builds a cumulative picture.
Run your first voice study
Describe what you want to learn. Candor handles the rest.